Power Position Your Agency: A Guide to Insurance Agency Success
Posted by Stephen Cline on January 27th, 2010
Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year? Whether your agency is big or small, if you answered yes to any of those quesitons, you need more than an andrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast. How to get appointments with 10 clients every day How to find qualifie… Buy Power Position Your Agency: A Guide to Insurance Agency Success at Amazon
I’ve been an insurance agent for 27 years. I subscribe to several insurance trade magazines, and have read dozens of books about insurance sales and have attended hundreds of seminars. I didn’t expect to learn much new or useful. But, I’m always looking for a nugget that I might be able to use.
With this book I found more than a nugget. I found a manual on how to operate a successful insurance agency. Any single chapter in this book is worth the price. I will refer to it constantly.
I was fortunate enough to attend a seminar where Troy Korsgaden was one of the presenters. This book is a direct take on the presentation he made. He makes a very compelling case for how to grow your agency. I know it isn’t what some of us want to hear. Who wants to bother with hiring other people? What the author says is that if you want to grow your agency, you must duplicate yourself by training others to perform most, if not all, duties that don’t involve direct selling. And guess what? Sometimes even that function can be handled by your staff.
Troy Korsgaden’s one-man agency managed 1,500 policies after all of nine years in business. With his current setup – including eleven employees – has a growth rate of 750 policies a year. I know, that isn’t the goal of some of us in this business. However, his message is that if you really want to grow, there are no shortcuts. Hiring staff is not optional, it is absolutely necessary. Great book. Easy to read and to the point.
I’ve been in the insurance business for over 15 years. Why oh Why didn’t I have this book when I started? The Best instruction book on how to grow Any size agency I’ve ever read. Troy’s been on our side of the desk, had our struggles, same line from upper management, etc. Very good insight PLUS all the scripts one needs to put his program in place in My office! Amazing. The “E-Myth” for the Personal Lines insurance agent. Whether you are brand new or a “Vet” you will take many things out of this book that you can implement immediately and make more money.