Finance Companies Making Moves Online
Posted by Stephen Cline on June 7th, 2011If you’re looking for new ways to expand your brand, you’ve probably already explored different options, including affiliate marketing, niche marketing and using the social media networks.
All of these are good ways to get your brand more notice, but consider also how the types of payment methods that you accept can also help.
Advantages of Prepaid Cards
More and more people are turning to prepaid cards, such as the REACH card. They are discovering that prepaid cards help them budget their money more carefully, while still giving them the same advantages as debit cards or credit cards. The easier a prepaid card is to use, the more likely people are to use it, and the REACH is one of the easiest ones available. You can learn more about the reach card on Facebook, which just happens to be one of the social media sites to which you can expand your brand.
Offering Incentives for Using Prepaid Cards
If you start accepting prepaid cards as part of your payment methods (the majority of them are issued through Visa and MasterCard, so you know they’re good), or if you offer different incentives for using prepaid cards, you may see your brand expansion really take off. For example, you can let customers who use the prepaid REACH cards have access to such things as events featuring famous musicians like Tom Joyner.
Sweeten the pot by making it possible for them to obtain VIP access to these and other events.
Taking Advantage of Social Networking Sites
You are no doubt aware of just how popular social networking sites such as Facebook have become. The social networking media is definitely one area that you should strongly consider when considering expanding your brand.
One of the best ways to go about expanding your brand is building a Facebook presence for your company.
Think about it this way: the social network media is the new “word of mouth”, which has always been one of the oldest forms of advertising. When you consider that many of the people on social network pages (Facebook is only one of them) have mutual friends, and depending on the settings of the friends’ pages, all of them see what everyone else is seeing, expanding your brand can go further than you ever imagined.
If you are going to advertise your financial brand on Facebook, bear in mind that you are dealing with a rather informal venue. You want to make your advertising unique, and present it in such a way that it will reach people from all walks of life. The more positive and reader-friendly your advertising is, the more successful your branding will be. How do you plan to expand your brand?
Tags: marketing financial brands, prepaid cards, the reach card